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OUR STORY

A Foundation of Trust Since 1972

For over 50 years, Preferred Roofing has been a pillar of reliability and excellence in the Dallas/Ft. Worth area. Established in 1972, we've built our reputation on enduring quality and unwavering commitment to our clients. We are profoundly proud to be an A+ rated business with the Better Business Bureau, a testament to our continuous dedication to ethical practices and superior service. Every project undertaken is meticulously backed by comprehensive general liability insurance and detailed contracts, ensuring complete peace of mind and full transparency for every homeowner.

Crafting Personalized Experiences

Unlike larger, impersonal companies, Preferred Roofing steadfastly embraces a 'quality over quantity' philosophy. We firmly believe in a personalized approach where the familiar, trusted faces you see on our website are often the very same experienced professionals on your rooftop. This deep-rooted commitment means we focus intently on understanding and addressing your unique roofing needs, delivering solutions that are precisely tailored rather than resorting to one-size-fits-all approaches. We pride ourselves on cultivating lasting relationships with our clients, built on a foundation of trust and consistently exceptional results, ensuring you feel valued and informed throughout the entire process.

Knowledge That Builds Confidence

Navigating complex roofing issues, especially when coupled with intricate insurance claims, can be a daunting experience. Our team of highly knowledgeable and dedicated staff brings years of invaluable hands-on experience and profound expertise to every inspection and repair. We prioritize clear communication, taking the time to thoroughly explain the repair process, detailing 'why' and 'how' we approach each task. Our seasoned owners and long-term technicians have been with us for many years, guaranteeing that no detail is overlooked and every aspect of your roofing project is handled with meticulous care and professional integrity.

OUR TEAM

Mike Poiley - Owner & Founder

Mike Poiley

Owner & Founder

With over 50 years of unparalleled experience in the roofing industry, Mike's foundational vision for unwavering integrity, superior quality, and personalized client care continues to be the guiding principle for Preferred Roofing. He remains actively involved in ensuring every project upholds our legacy.

Sarah Poiley - Operations Manager

Sarah Poiley

Operations Manager

Sarah is the strategic force behind our seamless project execution and commitment to exceptional customer service. Her meticulous organizational skills and dedication ensure every roofing project runs smoothly, on schedule, and exceeds client expectations from start to finish.

John Smith - Lead Project Manager

John Smith

Lead Project Manager

John brings extensive, hands-on expertise in comprehensive storm damage assessment, efficient project delivery, and team leadership. His proactive approach ensures projects are completed to the highest standards, always prioritizing safety and client satisfaction.